Kashmir Indepth

J&K: National Handloom day celebrated with stress on marketing linkages for their products

Jammu, Aug 12 (KINS ) Jammu and Kashmir government on Thursday stressed upon marketing linkages to handloom products to mark National Handloom Day during an event organised by the National Bank for Agricultural and Rural Development (NABARD) here.
Jammu and Kashmir Principal Secretary, Industries and Commerce, Ranjan Prakash Thakur, who was the chief guest on the occasion, in his address highlighted the need for the revival and modernisation of the handloom sector.
He stressed on the importance of providing marketing linkages to handloom products.
“The weavers must adapt to the changing needs and demands of the market,” said Mr Thakur.
Director, Handicrafts and Handloom, Jammu Vikas Gupta, was the Special Guest of the occasion.
General Manager, NABARD Surender Singh, welcomed the dignitaries while Dr Ajay Kumar Sood, Chief General Manager, NABARD, in his addressed recognized the contribution of handloom weavers and their efforts in preseving of our rich heritage, contribution to economy as well as providing employment to a large population in rural India.
Mr Sood also highlighted the efforts made by NABARD in promoting the handloom sector in Jammu and Kashmir through OFPOs, Mini-OFPOs, Rural Marts, GI Registration, Exhibitions and Melas.
DGM, NABARD, Ms Anamika gave a detailed presentation about the handloom sector and NABARD’s interventions for the development of the sector in UTs of Jammu and Kashmir and Ladakh.
This was followed by a presentation about the success story of Sehar Carpet Producers Company Limited, an Off Farm Producers Organization supported by NABARD in Baramulla and also the catalogue of products of Sehar Carpet producers Company Limited was launched by the Chief Guest.
Prominent weavers from J&K and Ladakh were felicitated for their outstanding contribution to the handloom sector, an official communique said.
Thereafter there was an elaborate discussion on the issues and challenges of the handloom sector and a future road-map for the development of this sector.
National Handloom Day was also observed in the handloom clusters of Baramulla, Anantnag, Budgam, Kathua and Samba by NABARD in collaboration with the district officials of handicrafts and handloom department.

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