Kashmir Indepth

Admin invites Bollywood personalities, organizes festivals to promote tourism, J&K’s culture Local artists perform to showcase their talent

Ishtiyaq Ahmad

Srinagar Oct 29 (KINS): Lieutenant Governor Manoj Sinha-led administration has been organizing different festivals to promote tourism and to highlight the local talent of Jammu and Kashmir.
For the last few weeks, the administration has been organizing festivals to promote tourism in Jammu and Kashmir. “All these things are being done to attract tourists to Jammu and Kashmir and to provide a platform for locals to showcase their talent,” a senior official told news agency Kashmir Indepth News Service (KINS).
The administration has been organizing Sufi festivals, workshops and Papers teachings of Sufi Saints like Alamdar-i-Kashmir, Lal Ded, Sufi Mushaira at various universities and colleges.
“There is also display of handicrafts, calligraphy, painting exhibition. Houseboats, Shikaras on Dal, Nigeen and Jehlum have also been illuminated,” he said.
In these festivals, there are also performances on Hafiz Nagma, Kalam-e-Khusroo, Kalam-e-Baba Fareed, Qawwali, Baul Sufi folk, Darrvish Sufi dance, and Haziri Kathak, besides literary seminar on Sufism and exhibition of local arts, calligraphy, and Sufi traditions.
Recently, several road shows have been organised across major cities of the country to promote tourism-related events, activities, and destinations in Jammu and Kashmir.
Similarly, the government organized houseboat, saffron festivals to promote Kashmir-based destinations, the official added
Recently, Lieutenant Governor, Manoj Sinha inaugurated Apple Festival-2021 at SKICC, in presence of Union Agriculture Minister, Narendra Singh Tomar (through virtual mode) & Union MoS Shri Kailash Choudhary.
A multilingual Mushaira was also recently organized which witnessed participation of several literary luminaries and Sahitya Akademi award winners.
The Regional Literary Festival has been organized with the aim promote the charm and love of Dogri, Pahari, Gojri and Punjabi languages, strengthening the spirit of shared rich culture and traditions.
“J&K, which has always been a prominent seat and a beacon of art and culture, is showing the way through its age-old traditions. The literary festivals will serve as a platform for the budding poets, writers, creative thinkers to carry forward the literary legacy of Jammu and Kashmir”, the Lt Governor added.
Similarly, in the last few days, administration organized programmes which were attended by several Bollywood celebrities. “This was aimed to provide a platform to local youth to showcase their talent and motivate them towards Bollywood. Several Bollywood personalities also performed in these shows and were held at several places,” the official added. (KINS)

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