Kashmir Indepth

J&K Bank MD launches ‘Iss Eid Ghar Ghar Khushiyan’ campaign

SRINAGAR, JULY 4: Extending extra benefits for availing its various loan products during the festive season of upcoming Eid, J&K Bank today kick started a country-wide business promotion campaign titled ‘Iss Eid Ghar Ghar Khushiyan”.
MD & CEO, Baldev Prakash launched the campaign at the Bank’s Zonal Office Mumbai with General Managers, Divisional Heads, Zonal Heads, Cluster Heads and other senior officers attending the function through Video-Conferencing mode from Corporate Headquarters, Zonal and Cluster Offices across the country.
Speaking on the occasion, Baldev Prakash said, “Keeping the consumer benefits at its heart, J&K Bank has devised ‘Iss Eid Ghar Ghar Khushiyan’ campaign for the season of festivity around Eid. I believe people will find the festive offer attractive enough to avail our products during the campaign period.”
Expressing hope that the campaign will be successful, he urged all the operational heads to drive the promotional campaign aggressively in their respective geographies to meet the targets set under the campaign within the stipulated timelines. “The campaign has been devised to boost the Bank’s retail business”, MD said, adding that the top performers would be suitably felicitated at the end of the campaign.
On the occasion, all the operational heads unanimously termed the campaign ‘timely’ and targets ‘reasonable’. They expressed their commitment to make the promotional campaign a grand success.
Products in the campaign primarily include Fresh and Used Car Loan, Housing Loan, Two-wheeler Loan, Commercial Vehicle Loan, Consumer Loan, Construction Equipment Finance, Loan against Property and Easy Working Capital Finance. Notably, the loan processing charges of all these products have been halved while as the margin requirements have been suitably relaxed during the campaign period that lasts till 31st August, 2022.

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